100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from ...
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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.
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Add this copy of 100 Ways to Create a Great Ad to cart. $3.47, very good condition, Sold by PlumCircle rated 5.0 out of 5 stars, ships from West Mifflin, PA, UNITED STATES, published 2014 by Laurence King Publishing.
Add this copy of 100 Ways to Create a Great Ad to cart. $3.49, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2014 by Laurence King.
Add this copy of 100 Ways to Create a Great Ad to cart. $4.99, very good condition, Sold by Bookoutlet rated 5.0 out of 5 stars, ships from Bridgeton, NJ, UNITED STATES, published 2014 by Laurence King Publishing.
Add this copy of 100 Ways to Create a Great Ad to cart. $33.29, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by Laurence King Publishing.
Add this copy of 100 Ways to Create a Great Ad to cart. $48.36, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2014 by Laurence King Publishing.
Add this copy of 100 Ways to Create a Great Ad to cart. $55.96, new condition, Sold by Orange World rated 4.0 out of 5 stars, ships from mundelein, IL, UNITED STATES, published 2014 by Laurence King Publishing.
Add this copy of 100 Ways to Create a Great Ad to cart. $101.82, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2014 by Laurence King Publishing.
Add this copy of 100 Ways to Create a Great Ad to cart. $2,470.00, new condition, Sold by BWS Bks rated 5.0 out of 5 stars, ships from Ferndale, NY, UNITED STATES, published 2014 by Laurence King Publishing.
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