Transmedia storytelling is the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media. More than a buzzword, it's rapidly becoming the go-to marketing strategy for businesses large and small. A Creator's Guide to Transmedia Storytelling, by award-winning transmedia speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia ...
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Transmedia storytelling is the technique of telling stories across multiple platforms and formats, including gaming, social networking, and other media. More than a buzzword, it's rapidly becoming the go-to marketing strategy for businesses large and small. A Creator's Guide to Transmedia Storytelling, by award-winning transmedia speaker and creator, Andrea Phillips, is the practical, strategy-rich handbook for transmedia creators/entrepreneurs and marketing professionals who are trying to build or expand transmedia capabilities in established media businesses.
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