Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the ...
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Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking. Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing the use of wit by today's practitioners alongside classic examples, A Smile in the Mind brings together the best projects from around the world and across the decades. The different routes designers can take are examined and illustrated with inspirational examples, exploring wit by technique (such as ambiguity, substitution and double takes), application (including posters, packaging and data visualization) and business area, spanning digital, retail, arts and culture, politics and even matters of life and death. The book also features interviews with legendary designers past and present, answering the biggest question of all: how did they get the idea? Designers offer a glimpse into their private working methods and thought processes, and reveal the inspiration behind classic pieces of work. Showcasing forty years of witty thinking and including over 1,000 projects and 500 designers and creative thinkers, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.
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Add this copy of A Smile in the Mind to cart. $16.30, good condition, Sold by Saveherenow rated 4.0 out of 5 stars, ships from San Diego, CA, UNITED STATES, published 1998 by Phaidon Press.
Add this copy of A Smile in the Mind to cart. $16.75, very good condition, Sold by HPB-Movies rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Phaidon Press.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of A Smile in the Mind to cart. $16.75, good condition, Sold by oblivion books rated 4.0 out of 5 stars, ships from seattle, WA, UNITED STATES, published 1998 by Phaidon Press.
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Softcover. Clean text--NO writing, NO highlighting to text. Hardcover in dust jacket. This book was puchased from a prominent local Graphic Design studio when it liquidated its library. The book inside the case features the studio's name neatly stamped on the edges of the text block and a library card pocket on front free endpaper. A good and useful reading copy. Oversized. Clean text--NO writing, NO highlighting to text. PLEASE NOTE: Domestic US media (standard) US orders ONLY. NO int.
Add this copy of A Smile in the Mind to cart. $19.49, very good condition, Sold by HPB-Ruby rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1998 by Phaidon Press.
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Seller's Description:
Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
Add this copy of A Smile in the Mind to cart. $20.80, fair condition, Sold by BayStateBooks rated 5.0 out of 5 stars, ships from North Smithfield, RI, UNITED STATES, published 1998 by Phaidon Press.
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Fair. The book is complete and readable with all pages and cover intact. Dust jacket shrink wrap or boxed set case may be missing. Pages may have light notes highlighting or minor water exposure but nothing that affects readability. May be an ex-library copy and could include library markings or stickers.
Add this copy of Smile in the Mind (Revised & Updated) to cart. $39.95, very good condition, Sold by Hennessey + Ingalls rated 5.0 out of 5 stars, ships from Los Angeles, CA, UNITED STATES, published 1998 by Phaidon Press.
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Used-Very Good. This book explores witty thinking--the most entertaining area of graphic design. Witty thinking is playfulness with ideas, words playing against images, unexpected connections prompting new insights. It is clever thinking, not funny drawing. A Smile in the Mind analyses the thought processes behind the images. It shows how to make the case for witty solutions and, through a series of interviews with the world's top designers, suggests how to get ideas. Gathering together the best examples of graphic wit over the past three decades, this book includes work from over 300 designers in the USA, Britain, Europe and Japan. Written with insight and a lightness of touch, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas. Very nice clean, tight copy free of any marks. Previous owner's firm stamped there name on inside end paper.
Add this copy of A Smile in the Mind: Witty Thinking in Graphic Design to cart. $40.36, good condition, Sold by BGV Books LLC rated 4.0 out of 5 stars, ships from Murray, KY, UNITED STATES, published 1998 by Phaidon Press.
Add this copy of A Smile in the Mind: Witty Thinking in Graphic Design to cart. $50.83, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2010 by Phaidon Press Ltd.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1600grams, ISBN: 9780714838120.
Add this copy of A Smile in the Mind to cart. $52.23, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1998 by Phaidon Press.
