This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.
Read More
This study aims to provide a nontechnical introduction to the task of advertising and promotions management, developed primarily for the benefit of marketing managers, and students on business courses. It includes the planning and supervision of advertising and promotion activities.
Read Less
Add this copy of Advertising & Promotion Management: a Manager's Guide to cart. $42.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1983 by Chilton Book Company.
