This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing ...
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This volume introduces the theory, method, and applications of one type of conjoint analysis technique. These techniques are used to study individual judgement and decision processes. Based upon Information Integration Theory, metric conjoint analysis allows for evaluation of multi-attribute alternatives based on interval level data. The model, which justifies use of metric conjoint methods and the statistical techniques drawn from it, are the core of this monograph. Also described are applications of the model in marketing, psychology, economics, sociology, planning, and other disciplines, all of which relate to forecasting the decision-making behavior of individuals.
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Add this copy of Analyzing Decision Making: Metric Conjoint Analysis to cart. $3.97, good condition, Sold by Poquette's Books rated 5.0 out of 5 stars, ships from Dewitt, MI, UNITED STATES, published 1988 by SAGE Publications, Inc.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 200grams, ISBN: 0803927576.
Add this copy of Analyzing Decision Making, (Pb) to cart. $33.00, good condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1988 by Sage Publications, Inc.
Add this copy of Analyzing Decision Making: Metric Conjoint Analysis to cart. $33.06, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1988 by SAGE Publications, Inc.
Add this copy of Analyzing Decision Making, (Pb) to cart. $33.20, new condition, Sold by Books International rated 4.0 out of 5 stars, ships from Toronto, ON, CANADA, published 1988 by Sage Publications, Inc.
Add this copy of Analyzing Decision Making, (Pb) to cart. $37.48, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 1988 by Sage Publications, Inc.
