The book contains a research study on the purchase behaviour of television buyersin the metropolitan city of Kolkata and its suburbs. The researcher had conducted theresearch survey in Kolkata and nearby districts of the state of West Bengal, India. Theresearch was based on intensive literature survey and primary data survey of televisionbuyers and dealers in the jurisdiction of Kolkata and nearby districts. The researcher used thestimulus response model and designed the research as a combination of descriptive andcausal ...
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The book contains a research study on the purchase behaviour of television buyersin the metropolitan city of Kolkata and its suburbs. The researcher had conducted theresearch survey in Kolkata and nearby districts of the state of West Bengal, India. Theresearch was based on intensive literature survey and primary data survey of televisionbuyers and dealers in the jurisdiction of Kolkata and nearby districts. The researcher used thestimulus response model and designed the research as a combination of descriptive andcausal research. It was done so, since it is not sufficient to know, how the consumers behave, but also the cause of such behaviours, getting recorded. Area based sampling was undertaken, using the mall intercept survey method, whereby, time frame of 4 hours in peak time offootfall and 4 hours in lean time of footfall was considered. Every 5 th of the footfall as per therecorded footfall on the entry gate was considered as a sample element. In the consumersurvey, a total no of 509 television buyers were surveyed.
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Add this copy of Assessing the Product Related Factors for Television to cart. $93.61, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by LAP Lambert Academic Publishing.
Add this copy of Assessing the Product Related Factors for Television to cart. $109.12, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by LAP Lambert Academic Publishing.
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Fine. Trade paperback (US). Glued binding. 196 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Assessing the Product Related Factors for Television to cart. $109.37, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by LAP Lambert Academic Publishing.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 196 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
