""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing
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""This is an inspiring book, a plea for the new approach -- one that does not just put the heart back into brand planning, but puts the brand back at the heart of the organization... It is fresh thinking, which may help you think differently about brands."" --- Marketing
Read Less
Add this copy of Beyond Branding: How the New Values of Transparency and to cart. $10.99, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2004 by Kogan Page.
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Seller's Description:
Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
Add this copy of Beyond Branding: How the New Values of Transparency and to cart. $19.78, like new condition, Sold by Gene Sperry rated 2.0 out of 5 stars, ships from Quincy, MA, UNITED STATES, published 2003 by Kogan Page.
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Seller's Description:
Ind, Nicholas (Editor)., Kogan Page Ltd., 2003, c2003, 1st Edition, black cloth (hard cover), fine with fine dj, 236 pp with index, B&W diagram illus., tall 8vo, ISBN: 0749441151, 'Based on the latest research and using international case studies, the contributors cover: the importance of human focus, brand authenticity, the role of leaders in defining and delivering the brand, the meaning of brand sustainability'
Add this copy of Beyond Branding: How the New Values of Transparency and to cart. $29.81, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2004 by Kogan Page Business Books.
Add this copy of Beyond Branding to cart. $37.04, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES.
Add this copy of Beyond Branding: How the New Values of Transparency and to cart. $44.50, new condition, Sold by SharP.Books rated 4.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2004 by Kogan Page Business Books.
Add this copy of Beyond Branding: How the New Values of Transparency and to cart. $44.65, new condition, Sold by EB-Books LLC rated 2.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 2004 by Kogan Page.
Add this copy of Beyond Branding: How the New Values of Transparency and to cart. $52.97, new condition, Sold by Basement Seller 101 rated 5.0 out of 5 stars, ships from Cincinnati, OH, UNITED STATES, published 2004 by Kogan Page Business Books.
