Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk. Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi ...
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Labels and packaging communicates vitally important product information, such as usage, care, quantity, provenance and authenticity. When the market is infiltrated with counterfeit goods supported by genuine looking labels and packaging, this essential connection between consumers and producers is broken. Consumers are deceived, producers are defrauded and lives can be, quite literally, put at risk. Hundreds of brand protection and security labeling solutions are detailed and explained in the book, including the latest hi-tech methods, such as RFID, taggants, electronic article surveillance (EAS) techniques and holograms. Guidance on developing brand protection and security labeling systems and procedures is also provided. This book is an invaluable resource and training aid, a must read for anyone involved in producing or using labels or packaging of all kinds. Chapters include: Introduction to security and product protection Brand protection - the role of security labeling and packaging The importance of printing substrates in brand security Inks, coatings and varnishes - safety explored Building the foundations - origination Applications for print security Foiling, embossing and 2D, 3D holographic solutions Adding intelligence to labels - barcodes, RFID and beyond Working with the brand owner to enhance and secure the brand Managing security issues as they affect products in the print business
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Add this copy of Brand Protection, Security Labeling and Packaging: to cart. $103.87, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Tarsus Exhibitions & Publishing Ltd.
Add this copy of Brand Protection, Security Labeling and Packaging: to cart. $218.80, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2016 by Tarsus Exhibitions & Publishin.
