Bricks and Clicks offers a compelling narrative about how two industry veterans Clifford Hudson and Craig Miller transformed a nostalgic drive-in chain into a 21st-century powerhouse. The book provides deep insights into their leadership journey and the innovative strategies that have helped Sonic thrive during periods of uncertainty and ever-changing market conditions. This isn't just another business memoir-it's a playbook for modern leadership, packed with hard-earned lessons, actionable insights, and a universal ...
Read More
Bricks and Clicks offers a compelling narrative about how two industry veterans Clifford Hudson and Craig Miller transformed a nostalgic drive-in chain into a 21st-century powerhouse. The book provides deep insights into their leadership journey and the innovative strategies that have helped Sonic thrive during periods of uncertainty and ever-changing market conditions. This isn't just another business memoir-it's a playbook for modern leadership, packed with hard-earned lessons, actionable insights, and a universal framework for adapting your traditional brick-and-mortar business model for long-term sustainable growth in the digital age. Drawing on decades of brand-building experience with dozens of top-tier companies, Hudson and Miller created a blueprint for business leaders that starts with a tech-enabled business case, a digital business plan-that includes emerging technologies such as AI-and a multi-year implementation roadmap. Success in the 21st century means rethinking and adapting your traditional brick-and-mortar business model by tightly integrating the digital and physical elements of your enterprise in ways that could harness the commercial power of digital technology and data to unlock new topline growth and bottom-line efficiencies. Perfect for executives, business leaders, and entrepreneurs, this book offers actionable lessons on navigating change, building resilient enterprises, and harnessing technology to unlock new opportunities in the digital economy.
Read Less
Add this copy of Bricks and Clicks: How We Drove Sonic into the Digital to cart. $30.79, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Forbes Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Sewn binding. Cloth over boards. With dust jacket. 218 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Bricks and Clicks: How We Drove Sonic into the Digital to cart. $31.10, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Forbes Books.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Sewn binding. Cloth over boards. With dust jacket. 218 p. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
