Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. ...
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Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.
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Add this copy of Business Project Management and Marketing: Mastering to cart. $93.93, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2018 by Springer.
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Seller's Description:
New. Print on demand Trade paperback (US). Glued binding. 399 p. Contains: Unspecified, Illustrations, black & white. Springer Texts in Business and Economics.
Add this copy of Business Project Management and Marketing: Mastering to cart. $93.93, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2016 by Springer-Verlag Berlin and Heidelberg GmbH & Co. K.
Edition:
2016, Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Publisher:
Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Published:
2016
Language:
English
Alibris ID:
13175402563
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Seller's Description:
New. Print on demand Contains: Illustrations, black & white. Springer Texts in Business and Economics . VII, 399 p. 142 illus. Intended for professional and scholarly audience.
