Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. When a citizen casts a vote, he or she makes a decision about which candidate is preferable. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. As they illustrate, acclaims, if accepted by the audience, make the candidate appear better. ...
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Benoit, Blaney, and Pier apply the functional theory of political campaign discourse to the 1996 presidential campaign. When a citizen casts a vote, he or she makes a decision about which candidate is preferable. There are only three types of rhetorical strategies for persuading voters to believe a candidate is the better choice: acclaiming or self-praise, attacking or criticizing an opponent, and defending or responding to attacks. As they illustrate, acclaims, if accepted by the audience, make the candidate appear better. Attacks can make the opponent seem worse, improving the source's apparent preferability. If attacked, a candidate can attempt to restore--or prevent--lost credibility by defending against that attack. As Benoit, Blaney, and Pier point out, the functional theory of political communication is relatively new, and their book illustrates it with a detailed analysis of the most recent presidential campaign. One of the major strengths of the study is the variety of message forms examined: television spots, debates, talk radio appearances, keynote speeches, acceptance speeches, speeches by spouses, radio addresses, and free television time remarks. It also examines all three parts of the campaign--primary, nominating conventions, and general campaign. This comprehensive analysis of the '96 presidential campaign will be of considerable use to students, scholars, and other researchers dealing with contemporary American electioneering.
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Add this copy of Campaign '96: a Functional Analysis of Acclaiming, to cart. $6.99, very good condition, Sold by Libris Hardback Books rated 4.0 out of 5 stars, ships from Penn Laird, VA, UNITED STATES, published 1998 by Praeger.
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Very Good+ No Jacket. 8vo-over 7¾"-9¾" tall. 1st printing. Burgundy hardcover with bright gilt lettering on front cover and spine, cover shows only the slightest rubbing. Ink stamping on page tops; tiny stain on page edges. Binding tight, pages very clean, no markings. 264 pages. Packaged carefully for shipment in cardboard with U. S. tracking. Oversized or heavy books may require extra postage for priority or international shipment.
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