The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.
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The authors present a selection of case studies of people and organisations fueling the growth of citizen marketing. They clarify the context and importance of technological and societal shifts that are changing the nature of customer expectations and relationships.
Read Less
Add this copy of Citizen Marketers: When People Are the Message to cart. $0.99, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2007 by Kaplan Business.
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Add this copy of Citizen Marketers: When People Are the Message to cart. $3.38, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2007 by Kaplan Business.
Add this copy of Citizen Marketers: When People Are the Message to cart. $3.99, very good condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 2007 by Kaplan Business.
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Very Good. Very Good condition. Good dust jacket. A copy that may have a few cosmetic defects. May also contain a few markings such as an owner's name, short gifter's inscription or light stamp.
Add this copy of Citizen Marketers: When People Are the Message to cart. $4.99, new condition, Sold by sellerfromthewest rated 4.0 out of 5 stars, ships from Hayward, CA, UNITED STATES, published 2006 by Kaplan Business.
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Add this copy of Citizen Marketers: When People Are the Message to cart. $7.99, good condition, Sold by Friends of the Phoenix Library rated 3.0 out of 5 stars, ships from Phoenix, AZ, UNITED STATES, published 2006 by Kaplan Business.
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Add this copy of Citizen Marketers: When People Are the Message to cart. $8.98, new condition, Sold by McConnell Content Creation rated 4.0 out of 5 stars, ships from Dayton, OH, UNITED STATES, published 2006 by Kaplan Business.
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Add this copy of Citizen Marketers: When People Are the Message to cart. $11.36, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2006 by Kaplan Business.
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Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
