Client Development Strategies for Law Firms: Leading Managing Partners and Marketing Directors on Building Client Loyalty, Managing Key Accounts, and Increasing Firm Awareness
Client Development Strategies for Law Firms: Leading Managing Partners and Marketing Directors on Building Client Loyalty, Managing Key Accounts, and Increasing Firm Awareness
Client Development Strategies for Law Firms is an authoritative, insiders perspective on the best practices for successful law firm marketing and client retention strategies. Featuring managing partners and chief marketing officers, these experts guide the reader through the process of attaining and building relationships with clients. From developing new prospects and growing customer loyalty to establishing profitability benchmarks and identifying key accounts, these authors explain all aspects of the business development ...
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Client Development Strategies for Law Firms is an authoritative, insiders perspective on the best practices for successful law firm marketing and client retention strategies. Featuring managing partners and chief marketing officers, these experts guide the reader through the process of attaining and building relationships with clients. From developing new prospects and growing customer loyalty to establishing profitability benchmarks and identifying key accounts, these authors explain all aspects of the business development process and highlight the distinct challenges of marketing this unique type of professional service. Additionally, these leaders reveal their advice for structuring client service teams, educating attorneys on their role in the development process, and emphasizing strong practice areas and specialties to differentiate ones firm from the rest. The different niches represented and the breadth of perspectives presented enable readers to get inside some of the great minds of today, as these experts identify what it takes to continually grow ones client base in the legal services industry.
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Add this copy of Client Development Strategies for Law Firms: Leading to cart. $77.52, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2008 by West Publishing Co.
Add this copy of Client Development Strategies for Law Firms: Leading to cart. $482.56, very good condition, Sold by Reuseabook rated 4.0 out of 5 stars, ships from Gloucester, GLOS, UNITED KINGDOM, published 2008 by West Publishing Co.
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Seller's Description:
Dispatched, from the UK, within 48 hours of ordering. Though second-hand, the book is still in very good shape. Minimal signs of usage may include very minor creasing on the cover or on the spine.
