Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as ...
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Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
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Add this copy of Consumer Behavior: a Strategic Approach to cart. $2.84, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2003 by Houghton Mifflin.
Add this copy of Consumer Behavior: a Strategic Approach to cart. $2.84, good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2003 by Houghton Mifflin.
Add this copy of Consumer Behavior: a Strategic Approach to cart. $3.38, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES, published 2003 by Houghton Mifflin.
Add this copy of Consumer Behavior: a Strategic Approach to cart. $5.76, very good condition, Sold by Housing Works Online Bookstore rated 5.0 out of 5 stars, ships from New York, NY, UNITED STATES, published 2003 by Houghton Mifflin.
Add this copy of Consumer Behavior: a Strategic Approach to cart. $19.90, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Houghton Mifflin.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780618222155.
Add this copy of Consumer Behavior: a Strategic Approach to cart. $19.94, poor condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Houghton Mifflin.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In poor condition, suitable as a reading copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780618222155.
Add this copy of Consumer Behavior: a Strategic Approach to cart. $23.01, good condition, Sold by Anybook rated 5.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2004 by Houghton Mifflin.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. Clean From Markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1450grams, ISBN: 9780618222155.
Add this copy of Consumer Behavior: a Strategic Approach to cart. $24.00, good condition, Sold by Found Books rated 5.0 out of 5 stars, ships from AUSTIN, TX, UNITED STATES, published 2003 by South-Western College Pub.
Add this copy of Consumer Behavior: a Strategic Approach to cart. $31.74, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2003 by Cengage Learning.
Realy it is the best textbook for Consumer Behavior, in this textbook you can understand the Behavior of the Consumers and how you can conduct with them.
The textbook is shows the concepts with academic style and gives many examples from our real life and shows cases for big companies in the world.
I think any one interesting in marketing filed should take look to this textbook, either for academic or practical.
