This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.
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Add this copy of Consumer Behavior: Building Marketing Strategy to cart. $6.34, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2009 by Irwin/McGraw-Hill.
Add this copy of Consumer Behavior With Ddb Lifestyle Study Data Disk to cart. $15.40, good condition, Sold by Goldstone Books rated 4.0 out of 5 stars, ships from Ammanford, CARMS, UNITED KINGDOM, published 2009 by McGraw-Hill Education.
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Good. Ex-Library Book. Has usual library markings and stamps inside. All orders are dispatched within 1 working day from our UK warehouse. Established in 2004, we are dedicated to recycling unwanted books on behalf of a number of UK charities who benefit from added revenue through the sale of their books plus huge savings in waste disposal. No quibble refund if not completely satisfied.
Add this copy of Consumer Behavior Building Marketing Strategy 11ed (Ie) to cart. $25.03, new condition, Sold by Books International rated 3.0 out of 5 stars, ships from Toronto, ON, CANADA, published 2009 by McGraw-Hill Professional.
Add this copy of Consumer Behavior Building Marketing Strategy 11/E to cart. $199.95, new condition, Sold by textsforsale rated 3.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2009 by McGraw-Hill Professional.
