This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.
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This book provides students and academics with a comprehensive analysis of the theory and practice of branding. The challenge to explore new and effective ways of harnessing the power of communication to engage with company stakeholders in interactive, immediate and innovative ways is ever-present in the digital era.
Read Less
Add this copy of Contemporary Issues in Branding to cart. $56.35, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2019 by Routledge.
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Seller's Description:
New. Print on demand Trade paperback (US). Glued binding. 300 p. Contains: Unspecified, Illustrations, black & white, Line drawings, black & white, Tables, black & white.
