Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling with the process of managing salespeople. Pedagogical features include mini-cases, Ethical Dilemma and Global Connection boxes, Role Plays and a companion website with an instructor's manual, PowerPoints, and other tools.
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Johnston and Marshall have created a comprehensive, holistic source of information about the selling function in modern organizations that links the process of selling with the process of managing salespeople. Pedagogical features include mini-cases, Ethical Dilemma and Global Connection boxes, Role Plays and a companion website with an instructor's manual, PowerPoints, and other tools.
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