Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business, (a Director's Circle Book) (a Centennial Book)
Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business, (a Director's Circle Book) (a Centennial Book)
Condemned as dangerous leviathans in the century's first decade, by 1945 major corporations had become respected, even revered, institutions. In his carefully researched and lavishly illustrated book, Marchand tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values. 180+ illustrations, 38 in color.
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Condemned as dangerous leviathans in the century's first decade, by 1945 major corporations had become respected, even revered, institutions. In his carefully researched and lavishly illustrated book, Marchand tells how large companies such as AT&T and U.S. Steel created their own "souls" in order to reassure consumers and politicians that bigness posed no threat to democracy or American values. 180+ illustrations, 38 in color.
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Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $4.63, fair condition, Sold by EB-Books LLC rated 3.0 out of 5 stars, ships from Rockford, IL, UNITED STATES, published 1998 by University of California Press.
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Fair. Item in acceptable condition including possible liquid damage. As well answers may be filled in. May be missing DVDs, CDs, Access code, etc. 100%Money-Back Guarantee! Ship within 24 hours! ! The dust jacket is missing.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $8.27, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1998 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $8.27, fair condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1998 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $8.27, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1998 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $24.00, very good condition, Sold by 3rd St. Books rated 4.0 out of 5 stars, ships from Lees Summit, MO, UNITED STATES, published 1998 by University of California Press.
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Very Good in Very Good jacket. Very good, clean, tight condition. Text free of marks. Professional book dealer since 1999. All orders are processed promptly and carefully packaged.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $25.00, good condition, Sold by Kubik Fine Books Ltd rated 5.0 out of 5 stars, ships from Dayton, OH, UNITED STATES, published 1998 by The University of California Press.
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Good. 461p. A large red hardcover book in good condition with a like dustjacket. Jacket edges crinkled, sticker residue on front cover, and tiny tear at foot of spine. The front hinge of the book is slightly weakened from the weight of the pages due to improper storage. However, the binding remains secure for normal handling with no cracks or detached pages. Text clean.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $44.08, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1998 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $52.00, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 1998 by University of California Press.
Add this copy of Creating the Corporate Soul: the Rise of Public to cart. $72.66, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 1998 by University of California Press.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has hardback covers. In good all round condition. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1850grams, ISBN: 0520087194.
