Data Analytics in Marketing, Entrepreneurship, and Innovation

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing. Read More

Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing. Read Less

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  	This is a digital edition of this title. Rent eBook (2 Options) 180 Day Rental: $37.95 (Expires Nov 21, 2025) 365 Day Rental: $44.85 (Expires May 25, 2026) Buy eBook Lifetime Access: $68.99 Title: Data Analytics in Marketing, Entrepreneurship, and Innovation by Mounir Kehal; Âshahira El Alfy Publisher: Taylor & Francis Print ISBN: 9780367184834, 0367184834 eText ISBN: 9780429589744 Edition: 2021 1st edition Format: EPUB eBook	$37.95 Rent eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ