You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of customer intimacy achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data ...
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You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of customer intimacy achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical exploration of the technological innovations through which traditional data warehousing is brought to bear on this and other less modest e-commerce applications, such as those at work in B2B, G2C, B2G, and B2E models. The authors examine the core technologies and commercial products in use today, providing a nuts-and-bolts understanding of how you can deploy customer and product data in ways that meet the unique requirements of the online marketplace-particularly if you are part of a brick-and-mortar company with specific online aspirations. In so doing, they build a powerful case for investment in and aggressive development of these approaches, which are likely to separate winners from losers as e-commerce grows and matures.
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Add this copy of Data Warehousing and Business Intelligence for E to cart. $10.70, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2001 by Academic Press.
Add this copy of Data Warehousing and Business Intelligence for E to cart. $12.18, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2001 by Academic Press.
Add this copy of Data Warehousing and Business Intelligence for E to cart. $12.18, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2001 by Academic Press.
Add this copy of Data Warehousing and Business Intelligence for E to cart. $16.92, like new condition, Sold by Bingo Used Books rated 4.0 out of 5 stars, ships from Vancouver, WA, UNITED STATES, published 2001 by Saint Louis, Missouri, U.S.A. : Morgan Kaufmann Pub.
Add this copy of Data Warehousing and Business Intelligence for E to cart. $24.54, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Morgan Kaufmann Publishers.
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This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 700grams, ISBN: 9781558607132.
Add this copy of Data Warehousing and Business Intelligence for E to cart. $43.31, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Morgan Kaufmann.
Add this copy of Data Warehousing and Business Intelligence for E to cart. $69.68, new condition, Sold by Ria Christie Books rated 4.0 out of 5 stars, ships from Uxbridge, MIDDLESEX, UNITED KINGDOM, published 2001 by Academic Press.
Add this copy of Data Warehousing and Business Intelligence for E to cart. $71.81, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2001 by Academic Press.
Add this copy of Data Warehousing and Business Intelligence for E to cart. $86.74, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2001 by Academic Press.
