This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and ...
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This conceptual introduction to data mining within the context of business and marketing research provides an eclectic approach to the field. Using worked examples and business case studies, the volume answers the four questions: why is data mining important to business and marketing research; how is data mining different from other types of research; what do we learn from data mining; and how do we do data mining? The book explains data mining, traditional methods, data-adaptive methods and applications in business and marketing with business cases and provides lists of tables, figures and exhibits. For Managers and Analysts.
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Add this copy of Data and Text Mining: a Business Applications Approach to cart. $8.35, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2004 by Pearson.
Add this copy of Data and Text Mining: a Business Applications Approach to cart. $11.90, new condition, Sold by sellerfromthewest rated 5.0 out of 5 stars, ships from Hayward, CA, UNITED STATES, published 2004 by Pearson.
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Add this copy of Data and Text Mining: a Business Applications Approach to cart. $87.39, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2004 by Pearson.
Add this copy of Data and Text Mining: a Business Applications Approach to cart. $134.60, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 2004 by Pearson.
