Welcome to fandom studies, the analysis of mass culture passion that is remaking society. In Defining Fandom, two of the world's leading experts on the topic deliver a rich, inclusive, and global analysis of fandoms as contemporary sites of desire and power. From sports arenas to comic conventions and from music festivals to online gaming worlds, brand communities, virtual consumer culture formations, and much more, this book series uncorks the commercial and cultural strategies that make consumers' champagne bottles pop. ...
Read More
Welcome to fandom studies, the analysis of mass culture passion that is remaking society. In Defining Fandom, two of the world's leading experts on the topic deliver a rich, inclusive, and global analysis of fandoms as contemporary sites of desire and power. From sports arenas to comic conventions and from music festivals to online gaming worlds, brand communities, virtual consumer culture formations, and much more, this book series uncorks the commercial and cultural strategies that make consumers' champagne bottles pop. For fans by fans, it's a nonjudgmental celebration of mass cultural connectivity and a recognition of the significance of fandoms. A massive series breaking massive new ground in fandom studies and consumer culture theory awaits scholars and academics, It offers histories, cases, and theories from the past and present, among diverse groups, and around the world. For business leaders, there are practical frameworks and clear operationalizations. For marketers and promotional professionals, here's a unique roadmap for engaging high-passion audiences in powerfully authentic ways. Jenkins & Kozinets combine case narrative, deep academic citation and interpretation, and the auto-ethnographic style inspired by the aca-fan and consumer odyssey's ethnographic traditions, Defining Fandom is a call by two fan scholars to rethink fandoms-what they are, what they want, why they matter, and how they're shaping the future.
Read Less
Add this copy of Defining Fandom to cart. $15.29, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Association for Netnographic Research.
Add this copy of Defining Fandom to cart. $21.43, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Association for Netnographic Research.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 230 p. Frames of Fandom, 1. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Defining Fandom to cart. $21.65, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2024 by Association for Netnographic Research.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
New. Trade paperback (US). Glued binding. 230 p. Frames of Fandom, 1. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Defining Fandom (Frames of Fandom) to cart. $22.14, new condition, Sold by Just one more Chapter rated 3.0 out of 5 stars, ships from Miramar, FL, UNITED STATES, published 2024 by Association for Netnographic R.
