Featuring some of the lucrative sport organizations, this edition explains how to build a sponsorship plan. It provides the issues to consider, the questions to guide thinking, and the exercises to help develop and implement a sponsorship plan that is beneficial to both program and sponsor, including analyzes of sponsors and athlete endorsements.
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Featuring some of the lucrative sport organizations, this edition explains how to build a sponsorship plan. It provides the issues to consider, the questions to guide thinking, and the exercises to help develop and implement a sponsorship plan that is beneficial to both program and sponsor, including analyzes of sponsors and athlete endorsements.
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