More than just a collection of marketing success stories, this is an in-depth exploration of today's most successful differentiation strategies. It explains what they are, where and when they should be applied, and how they can help readers carve out their own image in a crowded marketplace.
Read More
More than just a collection of marketing success stories, this is an in-depth exploration of today's most successful differentiation strategies. It explains what they are, where and when they should be applied, and how they can help readers carve out their own image in a crowded marketplace.
Read Less
Add this copy of Differentiate or Die to cart. $18.86, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2008 by Wiley.
