This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions ...
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This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions.
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Add this copy of Direct and Interactive Marketing to cart. $12.16, good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2002 by Oxford University Press, USA.
Add this copy of Direct and Interactive Marketing to cart. $24.80, fair condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2001 by Oxford University Press, U.S. A.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1000grams, ISBN: 9780198782537.
Add this copy of Direct and Interactive Marketing to cart. $57.32, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Oxford University Press.
Add this copy of Direct and Interactive Marketing to cart. $115.19, new condition, Sold by paragonbooks rated 5.0 out of 5 stars, ships from Clinton Township, MI, UNITED STATES, published 2002 by Oxford University Press, USA.
Add this copy of Direct and Interactive Marketing to cart. $154.80, new condition, Sold by Booksplease rated 4.0 out of 5 stars, ships from Southport, MERSEYSIDE, UNITED KINGDOM, published 2002 by Oxford University Press, USA.
Add this copy of Direct and Interactive Marketing to cart. $156.41, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2001 by Oxford University Press.
