This text is a nuts-and-bolts guide to direct marketing. It covers how to create, buy, and use mailing lists; how to write for various direct mail formats; how to test and track mailings; all while maintaining a modest budget. The author aims to helps the reader develop direct marketing methods that are tailored to their business and financial needs by discussing various direct marketing methods like the power of direct mail letter; creating and implementing a selling campaign; pricing, design and layout of materials; and ...
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This text is a nuts-and-bolts guide to direct marketing. It covers how to create, buy, and use mailing lists; how to write for various direct mail formats; how to test and track mailings; all while maintaining a modest budget. The author aims to helps the reader develop direct marketing methods that are tailored to their business and financial needs by discussing various direct marketing methods like the power of direct mail letter; creating and implementing a selling campaign; pricing, design and layout of materials; and using the Internet as resource. The updated second edition adds one new chapter and a guide to using the Internet as a direct marketing channel, with examples of Web sites that do this successfully.
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Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $3.50, good condition, Sold by Top Notch Books rated 5.0 out of 5 stars, ships from Tolar, TX, UNITED STATES, published 1994 by Wiley Publishing, Inc..
Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $3.78, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1991 by Wiley.
Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $5.12, like new condition, Sold by Wonder Book - Member ABAA/ILAB rated 5.0 out of 5 stars, ships from Frederick, MD, UNITED STATES, published 1991 by Wiley.
Add this copy of Do-It-Yourself Direct Marketing Secrets for Small to cart. $6.00, very good condition, Sold by Dan Glaeser Books rated 4.0 out of 5 stars, ships from Modesto, CA, UNITED STATES, published 1991 by John Wiley & Sons Inc.
Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $6.03, very good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by John Wiley & Sons Inc.
Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $10.81, fair condition, Sold by Goodwill of Orange County rated 5.0 out of 5 stars, ships from Santa Ana, CA, UNITED STATES, published 1994 by Wiley.
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Fair. This is a USED book, it is subject to external and interior wear including, underlining, highlighting, annotations, water damage, minor scuffs and tears. This is a donated book accepted as is. Stickers and sticker residue on the cover should be expected, as well as spine wear from use. There are NO codes or disc(s) included. All items ship Monday-Friday within 2-3 business days. Thank you for supporting Goodwill of OC.
Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $22.41, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1994 by Wiley.
Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $26.43, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1991 by Wiley.
Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $34.04, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1997 by John Wiley & Sons Inc.
Add this copy of Do-It-Yourself Direct Marketing: Secrets for Small to cart. $44.49, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1994 by Wiley.
