This practical, hands-on guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the intangible side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic drivers of IM; how to use Mission Marketing to achieve corporate goals; how to manage a brand's total communication package; and 20 ...
Read More
This practical, hands-on guide to integrated marketing (IM) shows how it can enable companies to strategically use new database management systems and communication technologies to cost effectively, measure and control what until now has been considered the intangible side of business. Areas covered include: how to recognize the seven red flags of Marketing Dis-Integration; the 10 strategic drivers of IM; how to use Mission Marketing to achieve corporate goals; how to manage a brand's total communication package; and 20 tough questions to ask when looking for an IM agency.
Read Less
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $1.26, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 1997 by McGraw-Hill Companies.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Very Good. . All orders guaranteed and ship within 24 hours. Your purchase supports More Than Words, a nonprofit job training program for youth, empowering youth to take charge of their lives by taking charge of a business.
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $2.67, like new condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 1997 by McGraw-Hill Companies.
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $2.95, good condition, Sold by Project HOME rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 1997 by McGraw-Hill Companies.
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $3.99, good condition, Sold by Reliant Bookstore rated 5.0 out of 5 stars, ships from El Dorado, KS, UNITED STATES, published 1997 by McGraw-Hill.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Good. The cover has visible markings and wear. This book has small watermarks on cover. The dust jacket is missing. The pages show normal wear and tear. This book is signed by the author! May have varying covers. Fast Shipping-Mailed in plastic mailer!
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $13.95, very good condition, Sold by Dorothy Meyer-Bookseller rated 4.0 out of 5 stars, ships from Batavia, IL, UNITED STATES, published 1997 by McGraw-Hill.
Add this copy of Driving Brand Value: Using Integrated Marketing to to cart. $29.44, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 1997 by McGraw-Hill.
