Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
Read More
Enlisting Madison Avenue extracts lessons from business practices and adapts them to U.S. military efforts in a unique approach to shaping the attitudes and behavior of local populations in a theater of operations. Foremost among these lessons are the concepts of branding, customer satisfaction, and segmentation of the target audience, all of which serve to maximize the impact and improve the outcome of U.S. shaping efforts.
Read Less
Add this copy of Enlisting Madison Avenue: the Marketing Approach to to cart. $7.10, good condition, Sold by ThriftBooks-Reno rated 4.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by RAND Corporation.
Add this copy of Enlisting Madison Avenue: the Marketing Approach to to cart. $12.31, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2007 by RAND Corporation.
Add this copy of Enlisting Madison Avenue: the Marketing Approach to to cart. $12.93, new condition, Sold by eQuip Online rated 4.0 out of 5 stars, ships from Aliquippa, PA, UNITED STATES, published 2007 by RAND Corporation.
Add this copy of Enlisting Madison Avenue: the Marketing Approach to to cart. $24.95, new condition, Sold by Poverty Hill Books rated 4.0 out of 5 stars, ships from Mt. Prospect, IL, UNITED STATES, published 2007 by RAND Corporation.
Add this copy of Enlisting Madison Avenue: The Marketing Approach to to cart. $28.99, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2007 by RAND Corporation.
Add this copy of Enlisting Madison Avenue to cart. $30.79, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2007 by The RAND Corporation.
Add this copy of Enlisting Madison Avenue: the Marketing Approach to to cart. $32.67, good condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2007 by National Defense Research Institute.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. In good all round condition. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 550grams, ISBN: 9780833041562.
Add this copy of Enlisting Madison Avenue: the Marketing Approach to to cart. $33.42, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2007 by RAND Corporation.
Add this copy of Enlisting Madison Avenue: the Marketing Approach to to cart. $37.00, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2007 by RAND Corporation.
