Written by one of the top professors at Northwestern's Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key frameworks and concepts commonly used in marketing analysis.
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Written by one of the top professors at Northwestern's Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key frameworks and concepts commonly used in marketing analysis.
Read Less
Add this copy of Essential Marketing Frameworks and Concepts to cart. $12.85, very good condition, Sold by ThriftBooks-Baltimore rated 4.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Brightstar Media Inc.
Add this copy of Essential Marketing Frameworks and Concepts to cart. $43.64, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2005 by Brightstar Media Inc.
