For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows ...
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For undergraduate courses in services marketing. As economies across the world continue to transition toward services, skills in marketing and managing services have never been more important. Essentials of Services Marketing, 4e, captures the reality of today's world, incorporates recent academic and managerial thinking, and illustrates cutting-edge service concepts. Designed to provide a crisp introduction to key topics in the field, this book places marketing issues within a broader general management context and shows the relationships between the marketing, operations, IT, and human resources functions in service firms.
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Add this copy of Essentials of Services Marketing to cart. $2.82, good condition, Sold by Your Online Bookstore rated 5.0 out of 5 stars, ships from Houston, TX, UNITED STATES, published 2012 by Pearson Education.
Add this copy of Essentials of Services Marketing to cart. $2.84, good condition, Sold by ThriftBooks-Dallas rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2012 by Pearson Education.
Add this copy of Essentials of Services Marketing: Wirtz Essentials of to cart. $5.34, good condition, Sold by Zoom Books East rated 5.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2017 by Pearson.
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Book is in good condition and may include underlining highlighting and minimal wear. The book can also include From the library of labels. May not contain miscellaneous items toys dvds etc. We offer 100% money back guarantee and 24 7 customer service.
Add this copy of Essentials of Services Marketing: Wirtz Essentials of to cart. $6.18, good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published by Pearson.
Add this copy of Essentials of Services Marketing: Wirtz Essentials of to cart. $6.18, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published by Pearson.
Add this copy of Essentials of Services Marketing: Wirtz Essentials of to cart. $6.49, good condition, Sold by Indiana Book Company rated 5.0 out of 5 stars, ships from Marion, IN, UNITED STATES.
Add this copy of Essentials of Services Marketing to cart. $7.99, good condition, Sold by One Planet Books rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2012 by Pearson Education Centre.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing and/or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Essentials of Services Marketing: Wirtz Essentials of to cart. $11.70, good condition, Sold by HPB-Red rated 5.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2017 by Pearson.
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Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
Add this copy of Essentials of Services Marketing to cart. $11.99, like new condition, Sold by FirstClassBooks rated 5.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by Pearson Education Centre.
Add this copy of Essentials of Services Marketing to cart. $11.99, very good condition, Sold by FirstClassBooks rated 5.0 out of 5 stars, ships from Little Rock, AR, UNITED STATES, published 2012 by Pearson Education Centre.
