Excel for Marketing: The Ultimate Data-Driven Guide Turn Data into Marketing Success with Excel In today's fast-paced digital world, marketing decisions need to be backed by data, not guesswork . Whether you're tracking campaign performance, analyzing customer behavior, or optimizing marketing budgets, Excel is the ultimate tool to help you gain insights, automate reports, and drive growth . Excel for Marketing is a comprehensive guide designed for marketers, business owners, and data analysts who want to leverage ...
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Excel for Marketing: The Ultimate Data-Driven Guide Turn Data into Marketing Success with Excel In today's fast-paced digital world, marketing decisions need to be backed by data, not guesswork . Whether you're tracking campaign performance, analyzing customer behavior, or optimizing marketing budgets, Excel is the ultimate tool to help you gain insights, automate reports, and drive growth . Excel for Marketing is a comprehensive guide designed for marketers, business owners, and data analysts who want to leverage Excel to improve efficiency, measure success, and make data-driven decisions . This book walks you through essential Excel functions, powerful automation techniques, and real-world marketing applications to help you take full control of your analytics. What You'll Learn: Marketing Data Analysis - Track KPIs, sales performance, and customer insights using PivotTables and formulas. Campaign Tracking & Optimization - Measure ad performance, conversion rates, and ROI for data-driven decision-making. SEO & Web Analytics Reporting - Organize and analyze traffic sources, keyword rankings, and website performance. Social Media & Email Marketing Metrics - Create custom dashboards for engagement, reach, and subscriber growth. Budgeting & Forecasting - Build financial models to optimize marketing spend and predict campaign success. Excel Automation & Macros - Save time with automated reports and real-time data visualization. Whether you're an Excel beginner or a marketing professional looking to maximize efficiency and scale your strategy , this book will transform the way you analyze and execute marketing campaigns .
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