After three decades as a highly successful sports marketer and entrepreneur, Steve Tebon has a lot to share. Game On: The Power of the Sports Marketing Deal, chronicles Tebon's leadership of Exclusive Sports Marketing, the company he founded and led for 23 years, before selling ESM in 2006. The book provides rare insight into one of the most overlooked, but biggest sports marketing industries: grassroots, recreational sports. Using case studies and interviews with high level executives, Tebon reveals how he was able to ...
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After three decades as a highly successful sports marketer and entrepreneur, Steve Tebon has a lot to share. Game On: The Power of the Sports Marketing Deal, chronicles Tebon's leadership of Exclusive Sports Marketing, the company he founded and led for 23 years, before selling ESM in 2006. The book provides rare insight into one of the most overlooked, but biggest sports marketing industries: grassroots, recreational sports. Using case studies and interviews with high level executives, Tebon reveals how he was able to close sponsorship deals with corporate leaders such as Anheuser-Busch, Coca-Cola, Nestle Brands, Toyota, and Nike, for ESM's highly respected grassroots triathlon, beach volleyball, and basketball programs. Game On also discusses the cutting-edge marketing and promotional plans his company developed, the importance of "5-Star" customer service, and the value of establishing and maintaining relationships. The book also takes a look at the challenges faced by sports marketers, how they can be overcome, and what the small business owner needs to focus on to insure company stability and growth. With a foreword by Dave Scott, a 6-Time Hawaiian Ironman World Champion and highly sought after coach and speaker, Game On is a must read for modern day sports marketers, business entrepreneurs, and students interested in the sports and events industry.
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Add this copy of Game on: the Power of the Sports Marketing Deal to cart. $8.82, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2011 by Senescence Services.
Add this copy of Game on: the Power of the Sports Marketing Deal to cart. $9.00, like new condition, Sold by Patrico Books rated 5.0 out of 5 stars, ships from Apollo Beach, FL, UNITED STATES, published 2011 by Senescence Services.
Add this copy of Game on: The Power of the Sports Marketing Deal to cart. $14.73, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2011 by Senescence Services.
Add this copy of Game on: The Power of the Sports Marketing Deal to cart. $15.71, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2011 by Senescence Services.
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Seller's Description:
New. Trade paperback (US). Glued binding. 248 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Game on: The Power of the Sports Marketing Deal to cart. $15.71, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2011 by Senescence Services.
Choose your shipping method in Checkout. Costs may vary based on destination.
Seller's Description:
Fine. Trade paperback (US). Glued binding. 248 p. Contains: Illustrations, black & white. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
