Handbook of Direct Mail: The Dialogue Method of Direct Written Sales Communication

The winner of the International Direct Marketing Association shares the secrets of his success. Vogele analyzes the factors that make persuasive and profitable direct mail pieces and provides an important guide to opening and maintaining dialogue with customers. Read More

The winner of the International Direct Marketing Association shares the secrets of his success. Vogele analyzes the factors that make persuasive and profitable direct mail pieces and provides an important guide to opening and maintaining dialogue with customers. Read Less

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1992, Prentice Hall ISBN-13: 9780132087452 Hardcover See All from $179.50