The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current ...
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The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today.Cutting-edge topics include: customer relationships and loyalty, customer-centered metrics, managing customer contacts, product and pricing, digital service marketing, rethinking the marketing function, and service for society. This book, which includes authors from both academia and industry, will provide academics with an invaluable current view of the field and practitioners with a window into the latest academic thinking. With chapters from internationally renowned contributors, this comprehensive yet concise Handbook will appeal to service marketing academics, researchers and service practitioners. Contributors: M. Archpru Akaka, L. Aksoy, L. Anderson, T.W. Andreassen, S.F.M. Beckers, M.J. Bitner, R.N. Bolton, A. Buoye, J.W. Choi, R.M. Christopher, T.S. Chung, T.S. Dagger, P.S. Danaher, A. De Keyser, C. Dev, B. Edvardsson, S. Fay, R.P. Fisk, C. Frennea, A. Gustafsson, M.-H. Huang, C. Ishida, P.K. Kannan, T.L. Keiningham, P. Kristensson, V. Kumar, S.K. Kwan, T. van Laer, B. Larivi???re, R.F. Lusch, D. Mathras, H. Melton, V. Mittal, R.L. Oliver, A.L. Ostrom, P. Patterson, W. Reinartz, H. Risselada, R.T. Rust, K. de Ruyter, C. Schulze, S.M. Shugan, B. Skiera, J. Spohrer, S. Streukens, S.A. Taylor, B. Tronvoll, W. Ulaga, N. Umashankar, S.L. Vargo, P.C. Verhoef, H.S. Wang, M. Wedel, R.A. Westbrook, L. Williams, L. Witell, J. Xie, T. Yu
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Add this copy of Handbook of Service Marketing Research (Research to cart. $14.16, very good condition, Sold by HR1Books rated 5.0 out of 5 stars, ships from Hereford, HEREFORDSHIRE, UNITED KINGDOM, published 2015 by Edward Elgar Publishing Ltd.
Add this copy of Handbook of Service Marketing Research (Research to cart. $23.34, new condition, Sold by Wyemart Limited rated 5.0 out of 5 stars, ships from HEREFORD, HEREFORDSHIRE, UNITED KINGDOM, published 2015 by Edward Elgar Publishing Ltd.
Add this copy of Handbook of Service Marketing Research (Research to cart. $51.31, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2015 by Edward Elgar Publishing Ltd.
Add this copy of Handbook of Service Marketing Research (Research to cart. $53.48, new condition, Sold by discount_scientific_books rated 5.0 out of 5 stars, ships from Sterling Heights, MI, UNITED STATES, published 2015 by Edward Elgar Publishing Ltd.
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New. Research Handbooks in Business and Management series . Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Handbook of Service Marketing Research to cart. $62.09, like new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2015 by Edward Elgar Publishing Ltd.
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Fine. Research Handbooks in Business and Management series . Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
Add this copy of Handbook of Service Marketing Research (Research to cart. $66.22, new condition, Sold by Media Smart rated 4.0 out of 5 stars, ships from Hawthorne, CA, UNITED STATES, published 2015 by Edward Elgar Publishing Ltd.
