The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of ...
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The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. * Turn great ideas into successful campaigns * Work effectively in all media channels * Avoid the kill shots that will sink any campaign * Protect your work * Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.
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Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $1.04, good condition, Sold by Zoom Books East rated 4.0 out of 5 stars, ships from Glendale Heights, IL, UNITED STATES, published 2016 by Wiley.
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Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $1.07, fair condition, Sold by Dream Books Co. rated 4.0 out of 5 stars, ships from Denver, CO, UNITED STATES, published 2016 by Wiley.
Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $2.03, good condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2016 by John Wiley & Sons Inc.
Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $2.03, fair condition, Sold by Goodwill Books rated 5.0 out of 5 stars, ships from Hillsboro, OR, UNITED STATES, published 2016 by John Wiley & Sons Inc.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $2.06, very good condition, Sold by More Than Words rated 4.0 out of 5 stars, ships from Waltham, MA, UNITED STATES, published 2016 by John Wiley & Sons Inc.
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Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $2.13, like new condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2016 by John Wiley & Sons Inc.
Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $2.13, fair condition, Sold by Goodwill rated 4.0 out of 5 stars, ships from Brooklyn Park, MN, UNITED STATES, published 2016 by John Wiley & Sons Inc.
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Fair. Item has stickers attached to cover and/or pages that have not been removed to prevent damage. Corners are bent. Cover/Case has some rubbing and edgewear. Access codes, CD's, slipcovers and other accessories may not be included.
Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $2.29, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2016 by Wiley.
Add this copy of Hey, Whipple, Squeeze This: the Classic Guide to to cart. $2.29, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2016 by Wiley.
