Public service advertising plays an increasingly important role in society, and a significant investment is made in persuading people to give up dangerous or unhealthy behaviours, to obey the law or to think differently about social issues. This book describes how these campaigns are devised, executed and measured.
Read More
Public service advertising plays an increasingly important role in society, and a significant investment is made in persuading people to give up dangerous or unhealthy behaviours, to obey the law or to think differently about social issues. This book describes how these campaigns are devised, executed and measured.
Read Less
Add this copy of How Public Service Advertising Works to cart. $76.83, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2008 by World Advertising Research Cen.
