Die Consultingbranche w???chst in rasantem Tempo, und das ironischerweise sogar unabh???ngig von der jeweiligen wirtschaftlichen Lage. Dieses Buch ist das 2. in der 'Ultimate Consultant'-Reihe. Es ist ein praktischer Leitfaden, der eine F???lle von Informationen, Methoden und Verfahren vermittelt, von denen jeder selbst???ndig t???tige Consultant sofort profitieren kann. Autor Alan Weiss von der Summit Consulting Group, Inc. ist ein international anerkannter Consultant und dar???ber hinaus Autor von mehr als 10 Top ...
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Die Consultingbranche w???chst in rasantem Tempo, und das ironischerweise sogar unabh???ngig von der jeweiligen wirtschaftlichen Lage. Dieses Buch ist das 2. in der 'Ultimate Consultant'-Reihe. Es ist ein praktischer Leitfaden, der eine F???lle von Informationen, Methoden und Verfahren vermittelt, von denen jeder selbst???ndig t???tige Consultant sofort profitieren kann. Autor Alan Weiss von der Summit Consulting Group, Inc. ist ein international anerkannter Consultant und dar???ber hinaus Autor von mehr als 10 Top-Businessb???chern. Hier stellt er 12 Techniken vor, die - wenn sie richtig eingesetzt werden - dem Consultant, einen echten Marketing- und Wettbewerbsvorteil verschaffen k???nnen. Der erste und wichtigste Schritt f???r den Erfolg eines Consultingb???ros besteht darin, eine unverwechselbare Marke aufzubauen. Die Zauberformel hierf???r heisst positives Branding. Weiss erl???utert detailliert, wie man mit Hilfe von Referenzen auf sich aufmerksam macht und B???rseng???nge von Unternehmen dazu nutzt, um die eigenen Gesch???fte voranzutreiben. Ein unverzichtbarer und praktischer Ratgeber f???r eine erfolgreiche Consultingt???tigkeit.
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Add this copy of How to Establish a Unique Brand in the Consulting to cart. $2.81, fair condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2001 by Pfeiffer.
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Very good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!