"This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic and operational decision-making process"--
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"This book explores one of the most current and decisive topics for business and academia and that is automation and connectivity expected to help the decision-making process of companies and equip marketing managers and executives with the knowledge and skills to support them in the strategic and operational decision-making process"--
Read Less
