Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes ...
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Innovative B2B Marketing is a clear, practical guide that demystifies modern aspects of B2B marketing, including marketing models, processes and thought leadership pieces. New customer buying habits, the digital era and the new industry landscape (influenced by the application economy) have all had a great impact, with marketing professionals consequently facing a shift away from traditional practices. The focus of Innovative B2B Marketing is to cut through the noise and make sense of the new models, methods and processes that have recently emerged in the B2B marketing sphere. Authored by Simon Hall, an ex-CMO who brings over 20 years' senior level experience as one of the leading voices in the B2B sphere actively working with the CIM, the IDM, and other major associations, Innovative B2B Marketing brings together a wealth of insight and information sourced from the author's own first-hand experience. Featuring real-life examples from diverse sectors, plus topical discussion points and problems from key B2B marketing forums and associations, marketers will find new approaches, models and solutions to help deal with any B2B marketing challenge.
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Add this copy of Innovative B2b Marketing: New Models, Processes and to cart. $5.82, very good condition, Sold by BooksRun rated 4.0 out of 5 stars, ships from Philadelphia, PA, UNITED STATES, published 2017 by Kogan Page.
Add this copy of Innovative B2b Marketing: New Models, Processes and to cart. $14.99, very good condition, Sold by Brit Books rated 4.0 out of 5 stars, ships from Milton Keynes, BUCKINGHAMSHIRE, UNITED KINGDOM, published 2017 by Kogan Page.
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Add this copy of Innovative B2b Marketing: New Models, Processes and to cart. $21.00, good condition, Sold by Patty Klein, Hilltop Book Shop rated 5.0 out of 5 stars, ships from Marshfield, WI, UNITED STATES, published 2017 by Kogan Page.
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Good. Size: 9x6x0; Paperback in good condition. Some creasing and edge wear to covers and pages. Clean pages free of writing, marks or tears. Binding is secure. No spine creases. Buy with confidence! 100% satisfaction guaranteed.
Add this copy of Innovative B2B Marketing: New Models, Processes and to cart. $31.46, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2022 by Kogan Page Ltd.
Add this copy of Innovative B2b Marketing: New Models, Processes and to cart. $32.78, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2017 by Kogan Page.
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