International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing, and trade logistics, and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagrams, flowcharts and numerous examples from the Indian context ...
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International Marketing is a comprehensive textbook specially designed to meet the requirements of MBA students specializing in marketing. Users will find this book highly useful for its coverage of the theoretical foundations, decision-making processes for international markets, strategies for products, brands, pricing, and trade logistics, and the policy framework, procedures and documentation for export marketing and promotion-explained through caselets, diagrams, flowcharts and numerous examples from the Indian context.
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Add this copy of International Marketing to cart. $15.00, very good condition, Sold by JDH Lawton OK rated 5.0 out of 5 stars, ships from LAWTON, OK, UNITED STATES, published 2005 by Oxford University Press, USA.
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Seller's Description:
Very good. Ex-library. Trade paperback (US). Glued binding. 750 p. Contains: Illustrations. Audience: General/trade. LCCN 2005620719 Type of material Book Personal name Joshi, Rakesh Mohan. Main title International marketing / Rakesh Mohan Joshi. Published/Created Oxford; New York: Oxford University Press, 2005. Description xiii, 750 p. : ill.; 24 cm. + 1 CD-ROM (4 3/4 in. ) ISBN 0195671236 (pbk. ) LC classification HF1416. J66 2005 LC Subjects Export marketing. International trade. Notes Includes bibliographical references and index. Dewey class no. 658.8/4 Other system no. (OCoLC)ocm61264920
Add this copy of International Marketing to cart. $59.37, poor condition, Sold by Anybook rated 4.0 out of 5 stars, ships from Lincoln, UNITED KINGDOM, published 2006 by Oxford University Press.
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Seller's Description:
This is an ex-library book and may have the usual library/used-book markings inside. This book has soft covers. Book contains pen, pencil & highlighter markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item, 1250grams, ISBN: 0195671236.
