"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today's PR professionals create persuasive messages with modern technologies, but ...
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"How can public relations play a more active role in the betterment of society? Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication, Third Edition presents the comprehensive field of public relations as it is today and will be tomorrow. Recognizing that the shifts in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell present an introductory text that shows how today's PR professionals create persuasive messages with modern technologies, but also work in line with the industry's foundations. Since the practice of public relations is rooted in credibility, the authors' main goal is to develop ethical and socially responsible communicators who are more concerned with building trust and respect with the diverse communities than envisioning the next viral campaign. The authors balance this approach with a focus on understanding communication theory, history, process, and practice and how all of these concepts can be applied to strategic public relations planning"-- Provided by publisher.
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Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. $67.79, good condition, Sold by SurplusTextSeller rated 5.0 out of 5 stars, ships from Columbia, MO, UNITED STATES, published 2020 by Sage Publications, Inc.
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Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. $71.57, good condition, Sold by Goodbookscafe rated 4.0 out of 5 stars, ships from Macon, GA, UNITED STATES, published 2020 by SAGE Publications, Inc.
Add this copy of Introduction to Public Relations: Strategic, Digital, to cart. $78.51, good condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2020 by Sage Publications, Inc.
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Good. Trade paperback (US). Glued binding. 448 p. Contains: Illustrations. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
