Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand," Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees--elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in ...
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Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand--a shared identity among your organization's leaders that differentiates what they can do from what your rivals' leaders can do. In "Leadership Brand," Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms' investors, customers, and employees--elevating market value and creating a sharp competitive edge. The authors present a six-step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals, craft a unified identity among them, and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand, where to invest in the brand, which practices instill the brand, and how to communicate the brand to your many stakeholders. With its compelling new model and hands-on approach, this book helps you clarify what makes your leaders unique--and use your leadership brand to leave rivals far behind.
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Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $1.21, fair condition, Sold by ZBK Books rated 5.0 out of 5 stars, ships from Woodland Park, NJ, UNITED STATES, published 2007 by Harvard Business Review Press.
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Fair. Used book-May contain writing notes highlighting bends or folds. Text is readable book is clean and pages and cover mostly intact. May show normal wear and tear. Item may be missing CD. May include library marks. Fast Shipping.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $1.99, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Harvard Business Review Press.
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Very good. A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.
Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $2.17, good condition, Sold by Gulf Coast Books rated 5.0 out of 5 stars, ships from Memphis, TN, UNITED STATES, published 2007 by Harvard Business Review Press.
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Add this copy of Leadership Brand: Developing Customer-Focused Leaders to cart. $2.51, very good condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 2007 by Harvard Business Review Press.
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