Why do 90 percent of new products and services fail? In this new era of consumer capitalism, it's not always the best technical solutions that win. It's the ones that make it easy, intuitive and (dare we say it) fun for customers to achieve what they want to achieve. 'Experts' will no doubt howl with indignation at lumping together Usability with Accessibility and Search Engine Optimisation (SEO). But in this concise, convincing and irreverent guide, William Hudson argues that the empathy that powers genuinely User Centred ...
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Why do 90 percent of new products and services fail? In this new era of consumer capitalism, it's not always the best technical solutions that win. It's the ones that make it easy, intuitive and (dare we say it) fun for customers to achieve what they want to achieve. 'Experts' will no doubt howl with indignation at lumping together Usability with Accessibility and Search Engine Optimisation (SEO). But in this concise, convincing and irreverent guide, William Hudson argues that the empathy that powers genuinely User Centred Design (UCD) can only come when these elements are viewed as part of the same whole. Spend 55 minutes reading this book and you'll wonder why you ever did it any other way. "Offers great insights into the core principles and practice of User Centred Design. Thoroughly recommended." Tony Tussell-Rose - UXlabs "Some amazing wisdom. This is must-read material." Jared M. Spool - User Interface Engineering "Will help to fill in the small but often crucial gaps in many web technology professionals' knowledge." George Harris - Paperstone
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Add this copy of Lighting the Road Ahead: the 55-Minute Guide to to cart. $124.92, good condition, Sold by Phatpocket Limited rated 4.0 out of 5 stars, ships from Waltham Abbey, ESSEX, UNITED KINGDOM, published 2013 by Verb Publishing Ltd.
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Good. Ships from UK in 48 hours or less (usually same day). Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. 100% money back guarantee. We are a world class secondhand bookstore based in Hertfordshire, United Kingdom and specialize in high quality textbooks across an enormous variety of subjects. We aim to provide a vast range of textbooks, rare and collectible books at a great price. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. We provide a 100% money back guarantee and are dedicated to providing our customers with the highest standards of service in the bookselling industry.
