Extracting value from loyalty programs used to be the domain of marketing. But not anymore. In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own. With their unique experience as advisors to the world's leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the ...
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Extracting value from loyalty programs used to be the domain of marketing. But not anymore. In this new book, de Boer and Chin turn the tables and introduce the concept of the Currency Effect. They unravel the secrets behind running the world's most successful loyalty currencies and provide hands-on practical guidance on how to reap the full benefits from your own. With their unique experience as advisors to the world's leading loyalty programs, and unparalleled expertise around program valuations, de Boer and Chin for the first time share their insights around the optimal management of loyalty currencies. Through a combination of new concepts and definitions, the authors explain the workings of what many consider the black box of loyalty program currencies. Loyalty Programs and the Currency Effect is an indispensable guide for everyone involved in loyalty programs, from program operators and owners to investors, and offers a complete manual on how to realize the full value potential of your loyalty program.
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Add this copy of Loyalty Programs and the Currency Effect: A to cart. $43.60, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2025 by Palgrave Macmillan.
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New. Print on demand Contains: Illustrations, black & white, Illustrations, color. XXXVII, 208 p. 5 illus., 2 illus. in color. Intended for professional and scholarly audience.
Add this copy of Loyalty Programs and the Currency Effect: A to cart. $56.32, new condition, Sold by GreatBookPrices rated 4.0 out of 5 stars, ships from Columbia, MD, UNITED STATES, published 2025 by Palgrave Macmillan.
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New. Contains: Illustrations, black & white, Illustrations, color. XXXIII, 206 p. 5 illus., 2 illus. in color. Intended for professional and scholarly audience. In Stock. 100% Money Back Guarantee. Brand New, Perfect Condition, allow 4-14 business days for standard shipping. To Alaska, Hawaii, U.S. protectorate, P.O. box, and APO/FPO addresses allow 4-28 business days for Standard shipping. No expedited shipping. All orders placed with expedited shipping will be cancelled. Over 3, 000, 000 happy customers.
