"In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers' minds to how it can solve their problems. This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step-from the first strategy session to writing to ...
Read More
"In Make It Punchy, tech messaging expert Emma Stratton shows you how and why you need to leave all the jargon behind. How to get real with buyers about why your technology matters to them. How to use language that resonates on a human level. And how to move away from how the tech works and shift buyers' minds to how it can solve their problems. This practical guide is full of helpful frameworks and real-world examples that break down the process of B2B messaging step by step-from the first strategy session to writing to implementation. Emma leads you through exercises that help you understand your customers, engage your creativity, and get your team involved. She shows you how to break down your messaging into a clear, concise format that works for everything from a single product launch to a large-scale initiative. With Make It Punchy, you'll get proven techniques to share a simple, concise story about your tech solution with buyers-and finally stand out from the competition."--Provided by publisher.
Read Less
Add this copy of Make It Punchy: How to Write Simple Tech Messaging That to cart. $15.42, new condition, Sold by Ingram Customer Returns Center rated 5.0 out of 5 stars, ships from NV, USA, published 2024 by Page Two Press.
Add this copy of Make It Punchy: How to Write Simple Tech Messaging That to cart. $21.68, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Page Two Press.
Add this copy of Make It Punchy: How to Write Simple Tech Messaging That to cart. $43.64, new condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2024 by Page Two Press.
