For courses in customer relationship management, consumer behavior, organizational theory, marketing strategy, and customer service. Through practical examples and case studies, Gupta links 'customer lifetime value' to overall business value and makes this useful to senior managers. Learn a rigorous yet simple approach to estimating the lifetime value of customers -- and using that information for both tactical and strategic management decision-making.
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For courses in customer relationship management, consumer behavior, organizational theory, marketing strategy, and customer service. Through practical examples and case studies, Gupta links 'customer lifetime value' to overall business value and makes this useful to senior managers. Learn a rigorous yet simple approach to estimating the lifetime value of customers -- and using that information for both tactical and strategic management decision-making.
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Add this copy of Managing Customers as Investments: the Strategic Value to cart. $1.60, good condition, Sold by Books For Life rated 5.0 out of 5 stars, ships from Laurel, MD, UNITED STATES, published 2005 by Wharton School Pub.
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Book is in good condition. Minimal signs of wear. It May have markings or highlights but kept to only a few pages. May not come with supplemental materials if applicable.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $2.69, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by FT Press.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $2.69, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by FT Press.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $3.73, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2005 by Wharton School Publishing.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $3.73, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2005 by Wharton School Publishing.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $4.49, good condition, Sold by St. Vinnie's Books rated 5.0 out of 5 stars, ships from Eugene, OR, UNITED STATES, published 2005 by FT Press.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $7.99, like new condition, Sold by TerBooks rated 3.0 out of 5 stars, ships from Daphne, AL, UNITED STATES, published 2005 by FT Press.
Add this copy of Managing Customers as Investments: the Strategic Value to cart. $8.74, very good condition, Sold by HPB-Emerald rated 4.0 out of 5 stars, ships from Dallas, TX, UNITED STATES, published 2005 by Wharton School Pub.
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