Aimed at middle to senior managers in magazine publishing and connected industries dealing with magazines such as advertising, printing and public relations, this book looks at the skills a contemporary publisher needs. It examines the functions of each department within a publishing company. Particular attention is devoted to planning budgets, cost control, editorial, advertizing and circulation policies as well as to production and marketing. Covering the full range of magazine publishing, from women's interests to ...
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Aimed at middle to senior managers in magazine publishing and connected industries dealing with magazines such as advertising, printing and public relations, this book looks at the skills a contemporary publisher needs. It examines the functions of each department within a publishing company. Particular attention is devoted to planning budgets, cost control, editorial, advertizing and circulation policies as well as to production and marketing. Covering the full range of magazine publishing, from women's interests to specialist markets, and complete with plans, summaries and checklists, this handbook is intended as a reference tool for thse needing to know about publishing magazines.
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