With the growing realization that brands are one of a firm's most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment
Read More
With the growing realization that brands are one of a firm's most valuable intangible assets, branding has emerged as a top management priority in the last decade. This book integrates lessons from branding and retail image research to provide a better understanding of how retailers create their brand images, paying special attention to the role of the manufacturer and private label brand assortment
Read Less
Add this copy of Mapping Retail Spots: a Retail Branding Perspective: a to cart. $100.34, good condition, Sold by Bonita rated 4.0 out of 5 stars, ships from Santa Clarita, CA, UNITED STATES, published 2012 by LAP LAMBERT Academic Publishin.
