Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems ...
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Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth
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Add this copy of Market-Based Management: Strategies for Growing to cart. $2.29, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2008 by Pearson College Div.
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Add this copy of Market-Based Management: Strategies for Growing to cart. $8.37, fair condition, Sold by ThriftBooks-Reno rated 5.0 out of 5 stars, ships from Reno, NV, UNITED STATES, published 1999 by Prentice Hall.
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Very Good Condition. Text has multiple markings. Cover has normal wear and corner bumps for a used book. Spine is in good condition with some minor wear. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0130145467. ISBN/EAN: 9780130145468. Pictures of this item not already displayed here available upon request. Inventory No: 1561042984.
Add this copy of Market-Based Management: Strategies for Growing to cart. $19.81, very good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1999 by Prentice Hall.
