Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems ...
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Using an applied approach that focuses on marketorientation, marketing strategy, and market-based management, this text details the connections between a market-driven strategy, customer-value, and profitable growth. *Integrated coverage of the Internet *Explores how the Internet can affect marketing demand, customer access, and improve competitive intelligence *Expanded coverage of developing a Marketing Plan in Chapter 14 *More consumer examples integrated throughout the text *End-of-chapter application problems (solutions are in the Instructor's Manual) *Glossary has been added to the end of the text *A focus on the fundamental need for businesses to attract, satisfy and retain customers *Coverage that goes beyond marketing fundamentals - Features a three-fold integration of market-driven strategy, customer satisfaction, and profitable growth
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Add this copy of Market-Based Management: Strategies for Growing to cart. $1.95, very good condition, Sold by Open Books Ltd rated 5.0 out of 5 stars, ships from Chicago, IL, UNITED STATES, published 1996 by Prentice Hall College Div.
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Add this copy of Market-Based Management: Strategies for Growing to cart. $2.09, very good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1999 by Prentice Hall.
Add this copy of Market-Based Management: Strategies for Growing to cart. $2.45, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 2008 by Pearson Prentice Hall.
Add this copy of Market-Based Management: Strategies for Growing to cart. $2.48, very good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Pearson Prentice Hall.
Add this copy of Market-Based Management: Strategies for Growing to cart. $2.48, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 2008 by Pearson Prentice Hall.
Add this copy of Market-Based Management: Strategies for Growing to cart. $2.68, fair condition, Sold by Goodwill BookWorks rated 3.0 out of 5 stars, ships from Austin, TX, UNITED STATES, published 2008 by Pearson Prentice Hall.
Add this copy of Market-Based Management: Strategies for Growing to cart. $2.82, good condition, Sold by BookHolders rated 5.0 out of 5 stars, ships from Gambrills, MD, UNITED STATES, published 1997 by Prentice Hall.
Add this copy of Market-Based Management: Strategies for Growing to cart. $3.12, very good condition, Sold by ThriftBooks-Atlanta rated 5.0 out of 5 stars, ships from Austell, GA, UNITED STATES, published 1999 by Prentice Hall.
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This is a used book in good condition and may show some signs of use or wear. This is a used book in good condition and may show some signs of use or wear.
Add this copy of Market-Based Management: Strategies for Growing to cart. $3.97, good condition, Sold by ThriftBooks-Baltimore rated 5.0 out of 5 stars, ships from Halethorpe, MD, UNITED STATES, published 1997 by Prentice Hall.
