Marketing Analytics: Essential Tools for Data-Driven Decisions

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts., reviewing a previous edition or volume Read More

Big data is currently the most powerful resource to the marketing professional, and this book illustrates how to fully harness that power to effectively maximize marketing efforts., reviewing a previous edition or volume Read Less

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  	This is a digital edition of this title. Buy eBook Lifetime Access: $39.95 Title: Marketing Analytics by Rajkumar Venkatesan; Paul W. Farris; Ronald T. Wilcox Publisher: University of Virginia Press Print ISBN: 9780813945156, 0813945151 eText ISBN: 9780813945163 Edition: 2021 Format: EPUB eBook	$39.95 Buy eBook This is a digital eBook Nothing will be shipped to you Works with web browsers and the VitalSource app on all Windows, Mac, Chromebook, Kindle Fire, iOS, and Android devices Most eBooks are returnable within 14 days of purchase Questions? See our eBook FAQ